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Built with discipline. Priced for real life.

About AHI

AHI builds homes with more discipline and less waste.

AHI is a Southwest Michigan team focused on modest homes, clear pricing, and repeatable execution. The goal is practical homes and a controlled process grounded in real budgets.

Executive team

The Executive Team at AHI.

Buyers, landowners, and municipalities are ultimately working with people, not a process diagram. Start there first.

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Marc DeForest

Chief Executive Officer

Marc is responsible for AHI’s overall company strategy and execution, municipal final negotiations and terms, and the development of standardized structure and processes across the business. He also oversees executive team management, strategic planning, and the AHI OS technology platform.

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JoAnne Potts

Director Of Sales & REALTOR®

With over 30 years of experience, JoAnne Potts is a seasoned West Michigan real estate expert known for her integrity and sharp negotiation skills. She provides a personalized, hands-on approach to ensure a seamless and rewarding experience for every buyer and seller

Principle

Disrupt inefficiency

AHI exists to challenge a homebuilding process that can be slow, inconsistent, and needlessly expensive.

Principle

Use systems and planning

The company is built around defined models, disciplined choices, and streamlined operations.

Principle

Build modest homes at scale

The focus is not luxury and it is not customization. The focus is attainable, practical housing for everyday buyers.

What that means in practice

The work is meant to feel honest, not flashy.

AHI is not selling dream-home personalization. It is building modest homes with public pricing, specific addresses, and a process that can be managed more cleanly than traditional custom building.

AHI works from approved models, active property opportunities, and clear scope. That keeps decisions tighter and execution steadier from one home to the next.